Client: Verizon Up
Campaign: V.I.POV
Role: Copywriter
Goal: We wanted to bring the VIP experience of the 2018 NFL Draft to mobile viewers with an immersive first person perspective of a Verizon Up member. This turned out to be best performing piece of social content for Verizon and the Verizon Up partnership with NFL.
The closer we get to the #NFLDraft, the closer YOU get with #VZUp. What kind of access do you want to see at the event?
— Verizon (@verizon) April 25, 2018
The closer we get to the #NFLDraft, the closer YOU get with #VZUp. What kind of access do you want to see at the event?
— Verizon (@verizon) April 25, 2018
.@JasonWitten is looking good and sticking to his #NFLDraft prediction. Who’s your favorite draft pick? #VZup pic.twitter.com/29BLYQBUiG
— Verizon (@verizon) April 27, 2018
This is the only handoff that matters, so don’t walk. Run 🏃💨 like a #VZup member chosen to be a #NFLDraft card runner. pic.twitter.com/WQAvxz8gxi
— Verizon (@verizon) April 28, 2018
Step into the shoes of a #VZup member who got a once in a lifetime chance to announce 🎤 a #NFLDraft Pick. pic.twitter.com/7tFqU3vW2s
— Verizon (@verizon) April 29, 2018
Missed out on #NFLDraft ?? Watch this quick recap through the eyes of a #VZup member. Then enroll today to catch this upcoming 🏈 season like never before. pic.twitter.com/Zp3dlknQ8t
— Verizon (@verizon) April 29, 2018
