Where Smart Investors Get Smarter

Client: TD Ameritrade

Campaigns: “Not So FAQ”

Role: Sr. Copywriter

Goal: After their AOR dropped the ball on a new campaign to kick off their rebrand, TD Ameritrade turned to their in-house agency to create a print campaign that fit their new ‘Where smart investors get smarter’ messaging. “Not So FAQs” showcases how TD lets savvy investors become empowered with very specific questions only the “branches” can answer for the clients with the in-depth services they provide in realtime.

Outcome: Due to the Covid-19 pandemic and the recent acquisition of TD Ameritrade by Charles Schwab the full rollout was halted.

Where Smart investors get smarter.

Role: Sr Copywriter

Campaign: “Not So FAQs” (2020)

Agency: Studio1 (TDA in-house)

Savvy investors don’t simply ask deeper questions to become empowered. They ask the not-so-frequently asked questions that need expert, clear, and wise responses. The aim of this campaign is to invite investors to have conversations in branch by highlighting their perspective and help new investors understand that TD Ameritrade (TDA) has the people, technology, education, products, and more help them pursue their unique goals.

Result: Due to the Covid-19 Pandemic Lockdown and the recent acquisition of TDA by Charles Schwab, the rollout of these print ads and branch posters were halted.