WHAT WILL WONDER MAKE YOU?

Client: The University of Arizona

Campaign: “Wonder”

Role: Senior Creative

Goal: To humanize higher education as more than a degree but an extension of how imagination drives resolve. We worked on this 3-year campaign and my team was tasked with keeping the insatiable desire to know interesting for it’s second year.

Outcome: We introduced a new version of the song to refresh the reality of attending University, showing the offerings instead of saying. We’re offering Wonder and have a lot of stories to tell about this great American University. Culminating in an anthology of student and alumni spots where we collaborated with various artists to reveal how wonder lies at the heart of each and every one.

This is storytelling at it’s best for me because I got to connect with the people. Writing to wonder was fun and simply amazing learning so much about Arizona in the process.